Client-centred advisers

About John

My exploration into what drives personal performance and effectiveness began almost 30 years ago, while I was working in financial services. Yes, I’ve been there. I was employed by a large global life office, then worked as a self-employed financial adviser and established my own independent financial services business.

In 2001 I decided to leave the financial services world. My business was successful, but I’d realised it wasn’t what I wanted to do with the rest of my life. Looking back, I’d begun to let go of what I thought I should be doing and focus on what I wanted to do. I founded Dashfield Coaching and Development in 2002 and have since then been working with business owners, key people and individuals ready to live an inspired life.

I’ve always been fascinated by what drives performance in people. Over the years I’ve explored a variety of theories and practices in the sphere of personal effectiveness. I’ve tried many of them for myself and incorporated some into my coaching business. My goal has always been to utilise the most effective and cutting-edge techniques, to help people realise their potential and lead meaningful and fulfilling lives.

But techniques – even the best ones – can take you just so far. I still went through periods when I felt I was ‘off my game’, when none of what I knew would help. I also noticed that clients could be getting great results but experiencing those same frustrations and lack of contentment.

The breakthrough for me came in 2011 when I discovered the simple, insightful principles in the work of Sydney Banks. As a result of what I learned, I incorporated Sydney Banks’ thinking into my practice and refocused my coaching away from techniques and goal-setting and into the psychology of state of mind.

Too many individuals, teams and businesses today are overwhelmed and held back by stress, pressure and insecurity. In this context they either overlook or dismiss the significance of state of mind and focus on tick-lists of strategies and goals. But working harder, pushing harder at the door, is not the solution. Personal effectiveness is rooted in state of mind.

I have formulated an approach specifically for the financial services sector, based around the principles first put forward by Sydney Banks. With the changing commercial environment putting ever more pressure on advisers, it’s a sector which demands revolutionary thinking.

I show my clients how to operate from a foundation of clear thinking and mental wellbeing. From a strong psychological foundation they become able to achieve exceptional performance whilst experiencing not pressure, anxiety and stress, but a sense of genuine contentment.

It may sound paradoxical, but when you free yourself from the pressure to perform, that’s when extraordinary results can happen.