The Client-centred Blog

My top 10 business books

I appreciate that your choice of books to read is a very personal and subjective thing, but I love the saying ‘When the student is ready, the teacher appears’.

It so often happens.

With books, the right one can show up as if by magic and just when you need it.

So, I thought I would share my current top 10 with you and hope you find something that resonates with you.

Although I have read a fair number of the best-selling business books (The 7 habits of highly effective people, Good to great, Emotional intelligence, as 3 examples) you won’t find these kinds of books on my list.


Because they make interesting reading but I’m not sure they help people much in practice.

I generally prefer books that help you realise something for yourself and, consequently, elevates your consciousness, rather than something that tells you what to do.

  1. The Inside out revolution by Michael Neill

I have given out many copies of this book because it brilliantly introduces you to an understanding that is genuinely life-changing. It’s not a business book as such but can help anyone in business be at their best more of the time. Available on audio too

2. Invisible Power by Ken Manning, Robin Charbit and Sandra Kro

This book shares the same understanding as in Michael’s book but in a different way. Again, I have given away many copies. I have also been through Ken and Robins live ‘Invisible Power’ programme three times. Highly recommended and ground-breaking material.

3. One thought changes everything by Mara Gleason

I first met Mara Gleason in April 2012 and have been a big fan of her work ever since. She’s a superb communicator and this book is full of great stories from her work as a business consultant.

4. How to win customers and keep them for life by Gary LeBoeuf

I usually record the date I read a book and my copy says January 2005. A fair while ago but I often return to this book because it is timeless common sense.

5. Start with no by Jim Camp

Jim Camp is one of America’s top negotiation coaches. I like this book because it cuts right through the usual nonsense that’s so often taught about selling. If you only read and absorbed chapter 1, ‘Your greatest weakness in negotiation’, you would get a lot from this book.

6. Influence by Robert Cialdini

As a professor of psychology and marketing at Arizona state university Dr. Cialdini has devoted his professional life to the scientific study of influence. He discovered there are 6 basic principles of ethical influence. They are being used on you all the time, so for this reason alone, it is valuable to know what they are and how businesses are using them. Available on audio too.

7. Creator by Steve Chandler

Steve is a prolific author (30+ books and counting) and amongst the world’s finest coaches. Having read over a dozen of his books I could recommend any of them. Creator is a brilliant piece of work to wake up your innate creativity and transcend the idea that many of us have that we are not creative.

8. The trusted advisor by David Maister, Charles Green and Robert Galford

If you look at the research (one reliable source is the annual ‘Edelman trust barometer’) you’ll discover that lack of trust in businesses is a major issue. Particularly in Financial Services. Being a ‘Trusted Advisor’ is essential, isn’t it? Available on audio too.

9. Time to think by Nancy Kline

Listening is one of the most misunderstood behaviours of all. Most of us think we listen well, but there is a whole new level of listening we can bring to our relationships. This is one of my favourite books of all time and an absolute gem.

10. The relationship handbook by George Pransky

Another book that is not strictly a business book but as relationships are so important in business it is still highly relevant. George Pransky has been called the most important psychologist of the 20th Century and this book reflects his deep understanding of how human beings work.

P.S. I urge you to pick one of the books, get yourself a copy and read it. Most people think they are too busy to read, but reading is a high-value activity. It can change your life. Not many things have this kind of potential, do they?

John Dashfield

John Dashfield spent 14 years as a self-employed adviser. Since 2006 he has been a coach, mentor and author helping advisers create transformations in their business and personal lives.


Category: Blogs, Inspiration


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