The Client-centred Blog

One word to prosperity

I was recently speaking with a client who wants to build her practice.

She had spent good money on a website, hired a designer to create a brand, and was working with a digital marketing agency to get her message ‘out there’.

The only thing was that her practice was not growing.

This is not an uncommon story.

It used to be mine too. You work hard at putting what you think are the right things in place, you declare your doors open and then… nothing happens!

As my client and I were speaking a story popped into my mind.

A woman (a professional coach) wrote a best-selling book and was invited onto ‘Oprah’ three times, so she was seen by millions of people.

She thought that this would bring her a flood of clients and yet not one showed up.

She could not understand it.

It is easy to believe that simply getting your name ‘out there’ and looking professional will somehow make people want to work with you.

Marketing ‘experts’ will tell you this story all day long.

Advising you that you need a social media strategy, you must get your ‘elevator pitch’ right and establish a presence.  

By all means do this if you want to but there is something missing from all of this.

In fact, the most important thing of all.

The one thing that takes you to prosperity is… conversations.

Your marketing messages do not make people want to work with you because they do not tell them what they need to know. Most advisory firms are saying the same things anyway.

If you doubt this then randomly pick 10 advisory firms from the internet and do your own comparison.

Why prosperity evades people

When an adviser is struggling to grow their practice or earn the money, they want they are almost always doing one thing.

Avoiding conversations.

If you fill your week with conversations, then your practice will grow.

On hearing this some advisers will say, “But it is difficult to find people to talk to.”

I point people towards two things:

1. You must forget about you and what you want. If you come from a place of neediness, then it will be difficult and soul destroying to grow your practice. When you come from a place of service there is no pressure because your focus is on what you can do for other people rather than your own perceived needs.

2. You are infinitely creative being and the world is an abundant place. At one time there was zero money in the world. Now there is more than ever, and it keeps on growing. How does this happen? Human creativity. There is unlimited opportunity all around you just waiting for you to see it.

Godfather of coaching, Steve Chandler, in his wonderful book ‘Creator’ wrote:

When an aware person (someone who knows and realises that they are creative energy itself) notices that the sales of their services have been neglected – resulting in lower income – they simply turn their light (creative energy) towards the sales process.

“Whatever you give your attention to grows” is not just some positive slogan – it’s how the world actually works.  

So, one word to prosperity. Conversations. Fill your week with conversations.

P.S. Remember that a practice grows one client at a time. Put all your energy and attention into deeply serving the very next person. Avoid allowing your thoughts to get ahead of themselves because this just leads to discouragement. 

John Dashfield
ABOUT THE AUTHOR

John Dashfield spent 14 years as a self-employed adviser. Since 2006 he has been a coach, mentor and author helping advisers create transformations in their business and personal lives.

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