The Client-centred Blog

Welcome to The Client Centred Blog; Free content that shares a fresh approach to thriving as a financial professional in a rapidly changing environment.

This blog has its foundation in a new understanding of the human mind that gives you the ultimate platform for creating better results, thriving under any circumstances and living the life you want.     

I invite you to explore the materials, reflect upon how it relates to you and your business and enjoy the benefits.

Why advisers shouldn’t avoid challenging their clients

Although the term ‘sales’ can have negative connotations these days, if you are providing a professional service then engaging new clients and re-engaging existing ones is often an important part of your business. So, what can give you a significant advantage? A while back I came across some research that is both eye-opening and food…

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No pain, no gain vs. no pain, no pain

Dusan Djukich wrote in his book ‘Straight-line Leadership’, “Most failure comes from quitting too soon.” I guess we have all had projects, ideas and changes we intended to implement but, as he says, we have quit too soon. If we had stayed in the game, then we would have created much greater success. And this…

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Deep rapport – the gateway to exceptional client relationships

Rapport is the presence of harmony, trust and cooperation between people. It is like the oil in the machine of a relationship – without it things will soon grind to a halt. The thing about rapport is that it exists on different levels. What is fine for a superficial, transactional relationship is highly likely to…

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Your ultimate competitive advantage

I recently read about a study that revealed that most businesses lose, in profits, around 25 to 30 percent of their annual sales figure due to something called ‘COPQ’ – the cost of poor quality. Where does ‘COPQ’ originate? It comes from good, caring and intelligent people making mistakes, errors of judgement and doing things…

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The information delusion

I moved offices recently and it was a wonderful opportunity to have a proper clear-out and throw out what I no longer needed. On one shelf there was a large pile of notes and papers and as I began to go through them I realised they were all from the various conferences, events and seminars…

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The 4 keys to getting into your clients world

Getting deep into the world of your client is the only way you can get to understand them and what they want, and put yourself in a position to deliver beyond their expectations. This is actually far easier than many people seem to make it. What is the starting point? Get yourself out of the…

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Trust – what builds it and what destroys it?

Trust is often thought of in terms of behaviours – do trustworthy behaviours and people will trust you. Also, in financial services many people believe that technical mastery is something that builds trust. The idea being that if you have qualifications and professional designations, then this leads to higher trust. I am not discounting these,…

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Who pushes your buttons?

One fine sunny day Theresa was driving down the M20 towards the south coast with her friend Gavin, enjoying the conversation. That was until another car, driven by Jean-Claude, overtook and cut dangerously across Theresa causing her to brake hard. Theresa was not going to let him get away with that! She stamped hard on…

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The key to doing transformational client work – you go first

A couple of years ago I attended a conference in Oslo and one of my memories is of Dr. Aaron Turner make a particularly powerful point. Aaron shared a story about a time he was holidaying in Hawaii with his family. They were spending some time on the beach and he was standing in the…

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The Power Of Vulnerability

As a financial practitioner it is easy to only talk to your clients about products, investments and financial matters. Why? Because it is comfortable for you. It is where you feel safe. It is what you know about. But this isn’t where the real juice in the relationship is – not for you or your…

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