The Client-centred Blog

What has spirituality got to do with financial planning?

A while back I was speaking with a financial planner and our conversation turned to what it is that clients really want.

Although I had not used the ‘S’ word he suddenly looked at me like I had grown three heads and said in an aghast tone, “Are you talking about spirituality!” 

Ok, I get it.

Mention ‘spirituality’ to advisers and many of them will wonder if they entered the wrong room. (precisely why I do not use that word!).  

In a left-brained, intellectually dominated world, many people probably think of new age nonsense, tree hugging or people holding hands in a circle singing ‘The age of aquarius’!

So, what the heck does spirituality have to do with advising, if anything?

If you see yourself as a technician, who is there to solve a clients financial problems, help them navigate through the complex world of financial products and crunch the numbers, then it will probably mean nothing to you whatsoever. 

Are these things important? Yes. Are they interesting to the majority of clients. No.

On the other hand, if you understand that money is the vehicle rather than the destination and that a clients well-being, peace of mind and a more wonderful experience of life is the ultimate outcome then it has everything to do with it.

Do you want to invoke these in your clients?

This is not possible using your intellectual mind. Your knowledge of products will not do it. In fact, what you already know has nothing to do with this. 

Linda Pransky wrote a wonderfully clear definition of spirituality, which I love. You can read it here.

As she so eloquently puts it, spirituality is very ordinary.

French philosopher, Pierre Teilhard de Chardin said, “We are not human beings having a spiritual experience. We are spiritual beings having a human experience.”

I often hear advisers say that they find it difficult to engage clients in deeper conversations that explores their hopes, dreams, values, stories and fears. 

They tell me that clients are not responsive.

Yet the block is not with the client. It is with the adviser. 

Behind a client’s motive to engage with an adviser is always ‘The goal behind the goal’. Exploring this can be like finding the pot of gold at the end of the rainbow because what your client ultimately wants is a feeling. Often, it is peace of mind (or however they refer to that quiet space within). 

Why do we value peace of mind so much? 

Because peace of mind is the wonderful experience of falling out of the constant chattering of the monkey mind with all its worries and insecurities and into the deeper, stiller mind – some people call it spirit.

How can you help a client move towards and experience peace of mind?

Be in your own peace of mind. From the place of being the doing is easy because with an open mind you see a great deal more and intuitively know what to do next.

When your clients experience more peace of mind this is the greatest service you can be to them.

P.S. Michael Neill talks about that deeper space within, click here.

Facebook
Twitter
LinkedIn

Leave a Comment

Related articles

The 8 keys to inspiring financial planning meetings every time!
There are specific and predictable keys that result in inspiring financial planning meetings every time. And by paying attention and making consistent progress with each key, you are: 1. No longer leaving the quality of your meetings to chance. 2. Raising the bar to an exceptionally high level. In this article I list the 8 essential keys that contribute to an inspiring, repeatable process.
The 12 client-centred mind shifts - part 2
You almost certainly have clients that are worried about their finances, what might happen in future, and if they are doing the right things. We are living in challenging times. Some advisers avoid their clients at times like this. They don't want to tell them their investments have gone down or be faced with having to explain themselves.
The twelve client-centred mind shifts - part 1
You have worked hard to become a qualified financial professional. You are making a difference in the lives of your clients and your business is steady. This is a big, well-deserved success and there is much to celebrate. Yet at this stage you might also pause, reflect, and ask yourself, “What’s next?”
How to transcend the financial planner comfort zone
Our comfort zone can be very limiting. For instance, it can hold you back from realising your greater potential, making a bigger difference to your clients, and experiencing greater success. So, in this article I explore what a financial planner comfort zone is and what it takes to transcend it. 
How to deal with imposter syndrome
Do you ever feel like an imposter in your role, that you will get 'found out', or do not deserve your success? If so, you are far from alone as this is extremely common amongst business people.
The most powerful two word financial planning question
This articles shares a two-word financial question that can significantly increase the value of financial planning for a client. It is also be great for opening up new business opportunities too. So, let me share how I was inspired to write this post.
Top 10 ways to capture and keep your financial planning client’s attention
To make financial planning meaningful and a good investment for your client it requires them to be fully engaged and do their best thinking in your meetings. Yet we also live in a society where an ever-increasing number of things are competing for our attention. People have shorter and shorter attention spans. So, how do you capture and keep your financial planning client’s attention?
Top 10 coaching books for financial planners
If you are doing genuine financial planning where you are helping your client identify and accomplish their goals and live the life they want then coaching them is a necessity. After all, life is full of distractions and people come off track all the time. For example, people can lose focus or their sense of purpose. From time to time they may feel discouraged, disheartened, or overwhelmed.
How to run magical financial planning review meetings - every time
When a client relationship is new it will feel fresh, engaging, and there will often be a lot to do. You are getting to know your client, they are getting to know you, and important issues are being dealt with. But how do you keep financial planning review meetings fresh, insightful, and inspiring, year after year?
Resilience: An essential key to building a financial planning practice
Have you noticed how resilience has become a hot topic in business? For instance, there are TED talks on it, articles in the Harvard Business Review, and covid brought into sharp focus how unforeseen events can literally change our lives in a moment. This article explores a deeper understanding of resilience and why it is key for building a financial planning practice.
The right way to set financial planning goals
In this article, you are going to discover how to help your clients set financial planning goals, the right way. You are also going to learn the difference between healthy and unhealthy goals and how this makes a massive difference to your client’s level of motivation, inspiration, and enjoyment of life now.
Highly effective rapport building for financial planners
A deep rapport with your client is the foundation for a productive, profitable, and long-lasting relationship. Therefore, being highly effective at quickly building and maintaining a deep rapport is an essential skill for financial planners.
A simple guide to influencing financial planning clients
Do you want to become more effective at influencing financial planning clients? In this simple guide I explore one of the most crucial factors of influence you can apply immediately for better results.
One of the best financial planning questions and how to use it
Often, the best financial planning questions are the ones that help a client to open up and think more deeply. Why is this important? Because the impact of your financial planning and advice is directly correlated to quality of the information you gather from your client.
Should you take notes in a financial planning meeting?
What is the right approach to note taking in financial planning meetings? This is a question that often comes up in my coaching programmes with financial planners. So, let's take a closer look.
4 ways to create massive value financial planning meetings
Better time management for financial advisers and planners
As a financial planner are you as productive as you would like to be? Would you like to get more done, in less time, and with none of the stress? In this article I am going to explore the hidden factor that leads to genuinely better time management for financial advisers and planners.
How to do a brilliant financial planning fact find
Doing a brilliant financial planning fact find underpins everything that you do for a client. It is what differentiates you from other financial planners and is a golden opportunity to build exceptional relationships and provide massive value. But there are also two very different elements to fact finding.
Building a financial planning business - overcoming the biggest obstacle
Building a financial planning business is not easy! In fact, you are far from alone if you find it challenging. This article explores one of the biggest obstacles of all and how to rapidly get back on track.
The hidden secret to high-impact financial planning meetings
Do you want to have your financial planning meetings be high-impact, high-engagement experiences for both your clients and you? Of course! We all want this, don't we?
5 steps financial planners can take to becoming a better listener
As a financial planner what value is there in becoming a better listener? Is it worth your time, effort, and focus to improve? This article explores the value of deep listening and 5 practical steps you can take to immediately become a better listener.
Asking essential financial planning questions: the ones that no one else thinks to ask
This article looks at an important aspect of asking financial planning questions that often get neglected. Often, financial advice is triggered when something happens or is going to happens in a client’s life. For instance, the sale of a business, divorce, or an upcoming retirement.
How financial planners can build instant trust with clients
As a financial planner building instant trust with clients is one of the biggest obstacles you will need to overcome. This article looks at a different yet highly effective approach.
What is the most important financial planning question of all?
Do you want to have greater impact with your clients, create more value, and escape the diminishing world of transactional financial advice? If so, there is an important financial planning question.
Presenting your clients financial plan - the key to success
How to get more financial planning referrals
Would you like to generate more high quality financial planning referrals?
Time management for financial planners - why helpful tips are not the answer
How often have you felt like you had way too much to do, way too little time to do it, and you've stressed out as a result?
To succeed you must have self belief... really?
If you have a goal or outcome that is important to you and you want to go for it, then what does self belief and whether you have it or not have to do with it?
Great people skills - in an instant!
Is it possible to have great people skills in an instant?
How to ask great financial planning questions
Asking great financial planning questions is the bedrock of gathering the information you need to create a highly compelling plan for your client.
Why is your financial planning practice culture the key to delivering exceptional service?
Are you committed to delivering exceptional client service? If so, employees who genuinely care, communicate well, and take responsibility are the key. The foundation of this resides in the business culture you create.
Are your financial planning conversations too nice?
What is the difference between a financial advisory conversation and a financial planning conversation?
Should Financial Planners stop talking about retirement?
Why should financial planners choose their language carefully in their financial planning conversations with clients?
Understanding your client’s world – key number 1
Financial Advice is so often delivered in very unimaginative ways that has little difference to how the majority of practitioners deliver it.