Value creation: the key to happy, loyal clients
This article is about value creation and why it is the key to happy, loyal clients and a thriving practice.
Over the past couple of weeks, I have had two services come up for renewal. One was my car breakdown cover and the other was my car insurance.
In both cases the premium had increased by almost 30% from last year. So, I rang both providers and invited them to reconsider their offer.