What are great clients really paying for?

A while back I read a long article in the financial press about choosing a financial adviser.

From what was written it seemed that much of the industry continues to see advice as a commodity and under values
the potential impact of the human element. 

To quote directly from the article:

“Aside from cost, your choice of financial adviser comes down to how much confidence, expertise and time you have to manage your own investments.”

Really?