The art of engagement: why it pays to prioritise attention over process

Your client’s attention isn’t just a nice-to-have. It’s foundational to good thinking, meaningful decisions, and real value. When clients are distracted, guarded, or half-present, the conversation stays superficial. When they are genuinely engaged, something different becomes possible: clarity, insight, and better choices. The challenge is that we live in a world that encourages low attention. […]