The Client-centred Blog

The law of action – why action beats attraction

Hands,Holding,A,Film,Slate,Directing,A,Movie,Scene.,Cinematography

Do you want to build a better, more profitable practice but finding progress is painfully slow?

You have probably heard of ‘The law of attraction’. 

The idea gained huge popularity when the film and then the book, ‘The secret’ was released.

The law of attraction states that like attracts like and that you ‘attract’ what you think about most. 

Sounds wonderful doesn’t it? Just think about what you want and you get it.

Do you really ‘attract’ clients?

I have had many financial professionals tell me that they want to ‘attract’ more clients.

But what does this mean?

Simply thinking about the kind of practice you want to build and it just starts happening?

I was in conversation with a financial planner who kept telling me that he wants one hundred clients each paying him £5k per annum. Yet week upon week has gone by and no progress is being made.

So, what is missing here?

The universe rewards action

I once did some training with Paul McKenna who is, among other things, one of the UK’s biggest selling non-fiction authors.

One of the things I learned about Paul was how quickly he took action on ideas.

For instance, Richard Bandler (Paul’s business partner at the time) said that he could go out to dinner with Paul and the conversation might drift onto an idea for a television show. At that very moment Paul would get out his phone, call a producer, and start pitching the show. 

There was no ‘thinking about it’. He took immediate action. I am sure many of his ideas never came to anything. Yet Paul has a very prolific career and built a considerable fortune on the back of creating things.

The law of action 

I know it seems obvious, but the law of action is about actually doing something.

And here is why this is so important.

We never know which of our actions will eventually produce results. If I look back, I am often surprised at the direction things took in my life. You may well find the same. 

When you are willing to let go of control and relax into life you find that opportunity is constantly inviting you to engage with it. 

Why do we avoid taking action?

I used to spend a lot of time thinking about doing something the right way or avoiding getting it wrong. This just resulted in me procrastinating. 

Yet can you ever really know how something will turn out in advance?

It does not look that way to me and wouldn’t life be incredibly boring if everything were completely predictable?

So, to me the real secret is to be fully engaged in life. To feel good, follow that feeling and stop the habit of keep giving in to resistance.

PS. Do you want to stop getting in your own way? Click here.

Facebook
Twitter
LinkedIn

Leave a Comment

Related articles

Why your financial planning practice culture is the key to delivering exceptional service
Are you committed to delivering exceptional client service? If so, employees who genuinely care, communicate well, and take responsibility are essential. This article takes a look at how to bring out the best in your team.
Publishing a book is a huge opportunity for financial planners: Here's why
Have you ever considered publishing a book? I recently spent six months as part of a group of 36 coaches in the AJC Coaching Career School. Of those 36 coaches there were at least six people who were published authors of a book (some people more than one).
Financial planning relationships - how do you keep adding massive long-term value?
No matter how long you have known your client what is the secret to continuing to add massive value? Imagine when you first meet a new client and the early period of your relationship. In the beginning...
Are your feelings running your business?
Have you ever found that self-doubt, a low mood, or feeling fearful has held you back?  I'm sure this has been the case for all of us and it can have a big impact upon the quality of our results. In this article I am sharing how you get past those feelings and into taking action - the only thing that produces results.
Stress free goal setting for financial planners
What is your experience of goal setting? For me, I would set goals because it seemed like a good idea to know where I wanted to get to. Yet I found that, at times, the process could often become quite stressful. I have also heard many people share that this is experience too. So, if stress free goal setting is something that would be valuable to you, please read on.
The value of knowing your value
Last week I was in London for three days attending the AJC Coaching Career School. This is a six-month long school, run by Ankush Jain, for coaches who want to build a more impactful coaching practice. For me, one of the most important things about being in business is that it feels fresh, inspiring, and as exciting as it did in the beginning.
Why elevator pitches don't work
What prompted me to write this article about elevator pitches was reading an article published by Asana. It said: "A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition." Really? Does this stack up?
Be the casino, not the gambler
Are you happy in your job as a financial planner or adviser? I often speak with financial planners or advisers who feel stuck in a rut and want to reinvigorate their work.  Maybe they have been doing the same thing for a long while and simply want to change. Sometimes they want to do things differently but experience some doubt. Sometimes it is they find a certain aspect of their job unrewarding.   So, how do you begin to turn this around?
My favourite Einstein quote and why it matters
One of the biggest challenges for a financial adviser is getting stuck on a plateau they cannot seem to move past. Can you think of a recurring problem or limitation in your business?
Two approaches to goal setting and why only one is healthy
I have found that goal setting can be a double-edged sword.  On one hand we want to achieve things that are important to us, so aiming at something makes sense. Yet for many people pushing hard towards their goals also causes them a lot of stress and compromises their quality of life.
A new way of thinking about financial planning fees  
Although there seems to be plenty of information on the process of increasing your financial planning fee, there is far less on the thinking behind it. So, in this article I am taking an alternative look at fee charging. Read on to discover:  1. How most firms set fees 2. A different way of thinking about fees 3. What clients pay for
Is money holding you back from building a prosperous financial planning practice?
I read a survey conducted with financial advisers asking what their biggest challenge was. Number one was getting clients. It would be easy to believe that all is required to solve this problem is finding a reliable source of potential clients. Yet this is not always true. As I discovered, we sometimes have an 'upper-limit' issue that slows us down.
Wisdom from one of the UK's most successful female financial planners
My client Fulva Giust is one of the UK's most successful female financial planners, operating for over thirty years.  Fulva has built a thriving practice serving wealthy families and individuals built upon rock solid foundations of trust, caring, and kindness. She takes a deep interest in the lives of her clients, what they want to accomplish and their relationship with money.
10 powerful ways a financial planner can deeply serve clients from the first moment
How can you begin to deeply serve a client from the very first moment? When meeting with a potential client there are likely to be at least three important questions on their mind: 1. Do I like them? 2. Can I trust them? 3. Can they help me?
Do you hate selling financial planning? Discover the two shifts that change everything
Do you love working with your existing clients but hate selling? If so, you would not be alone. Yet rather than enduring this essential aspect of being a financial planner what if you could learn to love what is often perceived as the hard part? If this is you then read on to discover two shifts that can change everything.
The 12 Client-centred mind shifts - part 3
Have you ever considered what creates the very highest value for your financial planning clients? I am going to suggest it is not, important as they are, the financial arrangements you recommend and put in place for them. No. It is their own mind shifts.
The hidden secret of where you find financial planning clients
Do you want to know the hidden secret of where you find financial planning clients? Most of the advice on how to find financial planning clients is prescriptive. It tells you what to do or where to look. Yet how helpful is this?
What are the three roles of a lifestyle financial planner?
Do you ever find your role as a lifestyle financial planner being overly complex? Would you like it to be simpler, more productive, and more rewarding? If so, this article considers that there are only three core roles of a lifestyle financial planner.
10 career boosting books for financial planners
Why do people's careers stall, stagnate, become mundane, fall short of expectations, and, ultimately, lack the rewards they want? In my experience it is rarely lack of...
Your financial planning fees - why they must NEVER be an issue
This article explores why your financial planning fees must never be an issue with clients. Just recently a financial planner client of mine came to our coaching session wanting to talk about a fee situation with a client of his.
The three types of financial planning client
There are three types of financial planning client you can build your practice around. And because the three types are defined by what the client values, it can make a massive difference to the quality of your business.
Financial Planning clients for life - the one thing you MUST do
Creating happy, enthusiastic, loyal financial planning clients for life requires you to do one thing well, and consistently. What is that one thing?
How to get financial planning clients - the only way I know
Financial planning is not a commodity. It is experiential and conversations are right at the core of this.
The best prospecting advice for financial planners
Why do some financial planners seem to effortlessly find clients whilst others experience growing their practice as a constant struggle?
What does it really take to 10x grow a financial planning business?
There is a critical factor in growing your financial planning business that is often misunderstood.
Can coaching for financial planners really help your career?
Why are an increasing number of financial planners choosing to work with a coach? Is it something that could help you accomplish your most important goals and realise more of your potential as a financial planner? Read on to discover why coaching works...