The Client-centred Blog

The hidden secret of effective business building

the road ahead

“Why is it that with all the information available today on how to be successful in small business, so few people really are?” Michael Gerber

When it comes to building a better business and one that provides more of the rewards that you want there are two kinds of change required – visible change and invisible change.

An example of the visible kind are changes such as the development, integration and fine-tuning of effective processes. The invisible kind of change is in the mindset or quality of mind that is required to facilitate and support the visible change.

Often, we can be guilty of putting the cart before the horse by focusing only upon visible, external change. The consequence of this can be that progress is far slower than we would like. The thought of change, even changes we want to make, can often bring up a lot of insecurity. For example, announce to a team or a business that there are going to be some changes and often there will be moans and groans rather than jumps for joy.

All businesses have a culture and that culture can be one that readily embraces or even relishes change or one that resists it. My experience is that the more common response to impending change is reluctance and resistance.

The hidden secret in successfully implementing change is understanding that, first and foremost, it has to take place in hearts and minds before the visible change. It is qualities such as acceptance, resilience, creative-thinking, problem-solving, teamwork, inner motivation and appropriate tolerance of making mistakes (which are inherent in making meaningful change) that make change easy, effortless and enjoyable.

Once this is understood then the only question becomes how do you facilitate the invisible change?

First of all the invisible change has to be seen as a key factor. I call it invisible change because many people are not even aware of their own state of mind or the culture they have within their own business. They may be aware that progress seems difficult and slow but without understanding why, the tendency is to blame – that could be blaming ourselves, other people or circumstances. I have heard many discouraged advisers say that they think they lack motivation, discipline or whatever quality they think they need but don’t have!

Once invisible change is understood as a prerequisite to successful visible change then by far the most effective solution I have seen and used is sharing an understanding of how the human mind really works. This understanding, by itself and with no requirement for any techniques or practices, frees people from states of mind that inhibit change, such as feelings of fear, insecurity and discouragement.

The fact is that feelings are not directly caused by circumstances. The only thing we can ever feel is our own thinking. So, in the face of change we feel our thinking about the proposed changes and not the changes themselves. This is why we can get fresh thinking and change our minds about anything – if our feelings came directly from circumstances then this would not be possible.

Feelings of fear, insecurity and discouragement perpetuate when people think they are coming directly from their circumstances because it creates a victim mindset. If we think that external circumstances are responsible for how we feel then the natural, and understandable, by-product of this is insecurity because we fear what we think has control over us.

However, once people grasp that their experience is generated from the inside out (i.e. via thought rather than circumstances) then the by-product of this is that they quickly return to clarity of mind, a sense of perspective and natural in-built resilience, which are the lubricant of successfully implementing change.

This understanding of where our experience comes from is incredibly important and especially so for those who lead change. If, as a leader, change seems like a significant problem and full of fear to you then you haven’t got a hope of settling the minds of those you lead. They are going to pick up on whatever the leader is feeling.

So, let’s just summarise and encapsulate the core message of this piece. We know that in the business world it is a choice between changing voluntarily or being forced to change – something that anyone who has been in financial services for any length of time will know only too well. We also know that the thought of change can generate fear and insecurity for many people.

The foundation of an engaged workforce and one that embraces and relishes change is in their healthy psychological functioning. When people are in clear, unburdened and fully present states of mind they have access to all the qualities that are the foundation of real and sustainable progress.

Facebook
Twitter
LinkedIn

Leave a Comment

Related articles

The biggest challenge (and opportunity) in the financial planning process
In a perfect world a client goes through the financial planning process and implements the recommendations and advice they are given. As a result, they are happy and achieve their goals. Yet we are not living in a perfect world, which presents both a challenge and an opportunity for financial planners and their financial planning process.
20 bad financial adviser inter-personal habits
In this weeks’ blog I am looking at... 20 bad financial adviser inter-personal habits Look and see if any of these apply to you. Corrective action can make an enormous difference to your success.
Financial planning relationships - how do you keep adding massive long-term value?
No matter how long you have known your client what is the secret to continuing to add massive value? Imagine when you first meet a new client and the early period of your relationship. In the beginning...
Are your feelings running your business?
Have you ever found that self-doubt, a low mood, or feeling fearful has held you back?  I'm sure this has been the case for all of us and it can have a big impact upon the quality of our results. In this article I am sharing how you get past those feelings and into taking action - the only thing that produces results.
Stress free goal setting for financial planners
What is your experience of goal setting? For me, I would set goals because it seemed like a good idea to know where I wanted to get to. Yet I found that, at times, the process could often become quite stressful. I have also heard many people share that this is experience too. So, if stress free goal setting is something that would be valuable to you, please read on.
The value of knowing your value
Last week I was in London for three days attending the AJC Coaching Career School. This is a six-month long school, run by Ankush Jain, for coaches who want to build a more impactful coaching practice. For me, one of the most important things about being in business is that it feels fresh, inspiring, and as exciting as it did in the beginning.
Integrity: It is more important than we think 
As professional people we value integrity, right? We like to think of ourselves as being a person of integrity and we want other people to act with integrity towards us. To me, this seems at the very core of trust.
Why elevator pitches don't work
What prompted me to write this article about elevator pitches was reading an article published by Asana. It said: "A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition." Really? Does this stack up?
Be the casino, not the gambler
Are you happy in your job as a financial planner or adviser? I often speak with financial planners or advisers who feel stuck in a rut and want to reinvigorate their work.  Maybe they have been doing the same thing for a long while and simply want to change. Sometimes they want to do things differently but experience some doubt. Sometimes it is they find a certain aspect of their job unrewarding.   So, how do you begin to turn this around?
My favourite Einstein quote and why it matters
One of the biggest challenges for a financial adviser is getting stuck on a plateau they cannot seem to move past. Can you think of a recurring problem or limitation in your business?
Two approaches to goal setting and why only one is healthy
I have found that goal setting can be a double-edged sword.  On one hand we want to achieve things that are important to us, so aiming at something makes sense. Yet for many people pushing hard towards their goals also causes them a lot of stress and compromises their quality of life.
The most dangerous word in the English language
When we think back to when we were little kids, we never knew what limitations were. In fact, to little kids the very idea of a limitation is absurd. Our imaginations knew no boundaries and we lived in a world of pure possibility. You could be a superhero, be invisible, fly, or travel in time like Doctor Who.  As such, life was full of joy, curiosity, and wonder.
The little understood power of the present moment
In a world where we seem to be so focused upon 'doing' it is so easy to forget that it's our state of mind that determines the quality of our actions, depth of impact, and overall quality of our life experience. For instance, I realised: *To truly connect with other people I had to be fully present with them *To perform better at anything I do then the quality of my attention is the most significant factor *Happiness and contentment are not circumstance dependent; they are a function of how present we are in our lives
Twenty signs you are on the path to truly great financial planning
What is the difference between 'average' financial planners and those who become truly great at what they do? I have been reflecting on this question for a while now and wanted to share my thoughts on this with you. I think it begins with the 'want to'. Do you truly want to become great at what you do?
A new way of thinking about financial planning fees  
Although there seems to be plenty of information on the process of increasing your financial planning fee, there is far less on the thinking behind it. So, in this article I am taking an alternative look at fee charging. Read on to discover:  1. How most firms set fees 2. A different way of thinking about fees 3. What clients pay for
Is money holding you back from building a prosperous financial planning practice?
I read a survey conducted with financial advisers asking what their biggest challenge was. Number one was getting clients. It would be easy to believe that all is required to solve this problem is finding a reliable source of potential clients. Yet this is not always true. As I discovered, we sometimes have an 'upper-limit' issue that slows us down.
Wisdom from one of the UK's most successful female financial planners
My client Fulva Giust is one of the UK's most successful female financial planners, operating for over thirty years.  Fulva has built a thriving practice serving wealthy families and individuals built upon rock solid foundations of trust, caring, and kindness. She takes a deep interest in the lives of her clients, what they want to accomplish and their relationship with money.
My favourite Warren Buffett quote and why it matters
Warren Buffett is one of the most successful investors of all time and one of the world’s wealthiest individuals. He also has some very astute observations about life. My favourite is his observation that: 'Busy is the new stupid.' One time he was in discussion with another super successful person, Bill Gates, and they touched upon the subject of productivity.
A simple guide to living in flow
Would you like to spend far more of your time in a state of 'flow'? Flow is the experience of being totally absorbed in the moment, when time seems to stand still, and nothing else seems to matter. I was reading about the legendary tennis player Billie Jean King and how she described her experience of a game...
10 powerful ways a financial planner can deeply serve clients from the first moment
How can you begin to deeply serve a client from the very first moment? When meeting with a potential client there are likely to be at least three important questions on their mind: 1. Do I like them? 2. Can I trust them? 3. Can they help me?
Why I stopped meditating
Last week I had a wonderful conversation with a friend who has a vast amount of experience as a coach and has worked with thousands of people. She observed that in her experience every single person always wants the same thing in the end. Ultimately, we all want to feel clear minded, present, happy, content, and free from the burden of worry and stress. Who doesn't want more of this?
Do you hate selling financial planning? Discover the two shifts that change everything
Do you love working with your existing clients but hate selling? If so, you would not be alone. Yet rather than enduring this essential aspect of being a financial planner what if you could learn to love what is often perceived as the hard part? If this is you then read on to discover two shifts that can change everything.
The 12 Client-centred mind shifts - part 3
Have you ever considered what creates the very highest value for your financial planning clients? I am going to suggest it is not, important as they are, the financial arrangements you recommend and put in place for them. No. It is their own mind shifts.
The twelve client-centred mind shifts - part 1
You have worked hard to become a qualified financial professional. You are making a difference in the lives of your clients and your business is steady. This is a big, well-deserved success and there is much to celebrate. Yet at this stage you might also pause, reflect, and ask yourself, “What’s next?”
How to transcend the financial planner comfort zone
Our comfort zone can be very limiting. For instance, it can hold you back from realising your greater potential, making a bigger difference to your clients, and experiencing greater success. So, in this article I explore what a financial planner comfort zone is and what it takes to transcend it. 
How to deal with imposter syndrome
Do you ever feel like an imposter in your role, that you will get 'found out', or do not deserve your success? If so, you are far from alone as this is extremely common amongst business people.
Resilience: An essential key to building a financial planning practice
Have you noticed how resilience has become a hot topic in business? For instance, there are TED talks on it, articles in the Harvard Business Review, and covid brought into sharp focus how unforeseen events can literally change our lives in a moment. This article explores a deeper understanding of resilience and why it is key for building a financial planning practice.
The 7 secrets of thriving in a long-term financial planning career
It seems to me that many people lose their passion for what they do, especially if they have done it for a long time. So, what are the secrets of thriving in a long-term financial planning career?
Better time management for financial advisers and planners
As a financial planner are you as productive as you would like to be? Would you like to get more done, in less time, and with none of the stress? In this article I am going to explore the hidden factor that leads to genuinely better time management for financial advisers and planners.
The hidden secret of where you find financial planning clients
Do you want to know the hidden secret of where you find financial planning clients? Most of the advice on how to find financial planning clients is prescriptive. It tells you what to do or where to look. Yet how helpful is this?
What are the three roles of a lifestyle financial planner?
Do you ever find your role as a lifestyle financial planner being overly complex? Would you like it to be simpler, more productive, and more rewarding? If so, this article considers that there are only three core roles of a lifestyle financial planner.
Building a financial planning business - overcoming the biggest obstacle
Building a financial planning business is not easy! In fact, you are far from alone if you find it challenging. This article explores one of the biggest obstacles of all and how to rapidly get back on track.
10 career boosting books for financial planners
Why do people's careers stall, stagnate, become mundane, fall short of expectations, and, ultimately, lack the rewards they want? In my experience it is rarely lack of...
Your financial planning fees - why they must NEVER be an issue
This article explores why your financial planning fees must never be an issue with clients. Just recently a financial planner client of mine came to our coaching session wanting to talk about a fee situation with a client of his.
The three types of financial planning client
There are three types of financial planning client you can build your practice around. And because the three types are defined by what the client values, it can make a massive difference to the quality of your business.
Financial Planning clients for life - the one thing you MUST do
Creating happy, enthusiastic, loyal financial planning clients for life requires you to do one thing well, and consistently. What is that one thing?
How to get financial planning clients - the only way I know
Financial planning is not a commodity. It is experiential and conversations are right at the core of this.
Time management for financial planners - why helpful tips are not the answer
How often have you felt like you had way too much to do, way too little time to do it, and you've stressed out as a result?
To succeed you must have self belief... really?
If you have a goal or outcome that is important to you and you want to go for it, then what does self belief and whether you have it or not have to do with it?
The best prospecting advice for financial planners
Why do some financial planners seem to effortlessly find clients whilst others experience growing their practice as a constant struggle?
What does it really take to 10x grow a financial planning business?
There is a critical factor in growing your financial planning business that is often misunderstood.
Can coaching for financial planners really help your career?
Why are an increasing number of financial planners choosing to work with a coach? Is it something that could help you accomplish your most important goals and realise more of your potential as a financial planner? Read on to discover why coaching works...