Trust is often thought of in terms of behaviours – do trustworthy behaviours and people will trust you.
Also, in financial services many people believe that technical mastery is something that builds trust.
The idea being that if you have qualifications and professional designations, then this leads to higher trust.
I am not discounting these, but the fact is that trust is created or destroyed on a more subtle and invisible level than this.
In the video I talk about this in more detail and the one thing that makes the difference.
Click here to view (4m 38s)
